A huge amount of time and energy is spent understanding the UX of interactions within digital products, from app flows to onboarding processes and checkout flows. Everything, from mobile navigation to how people use software, is thoroughly analysed. For Web Design Cardiff, visit https://www.accent-adc.co.uk/service/web-design-cardiff/
However, some of the most fascinating insights into human behaviour and design can be found in environments where design isn’t necessarily the core purpose or function. One of the favourite examples of this is something we encounter and interact with every day: supermarkets.
While a visitor to a supermarket might not spend much time thinking about the UX of their visit, the supermarket itself is a UX masterpiece. And while the unintentional interaction is part of the experience, many of the intentional design decisions within the supermarket are, in fact, very well thought out.
Supermarkets are a great example of a place that very much understands human thinking and human behaviour, but is a real challenge to design. Everything within the supermarket is the result of huge amounts of experiments, decades of work and a population size that far exceeds the majority of websites.
Upon entering a supermarket, the first thing we see is produce, filled with an abundance of fruits and vegetables, looking very fresh. This is not an accident. The majority of people entering a supermarket are going to buy food, and the most popular items aren’t at the front. Instead, what you find are vibrant, fresh produce items in a wide variety of colours, right at the entrance of the store. The reason for this is that these items are very appealing to the eye. The idea that items such as cereal or milk should be placed at the front of the store because they are high-volume purchases is tempting, but it turns out that higher sales for those products aren’t the direct result of their placement. The initial appeal of the colourful produce sets the tone for the whole shopping trip.
