Winter is coming, and so is one of the UK’s most anticipated events for skiers and snowboarders. The London Snow Show 2026 at Olympia London marks a special milestone. This year, the show celebrates its 50th edition. Whether you are a seasoned skier or someone curious about hitting the slopes for the first time, this guide will help you plan the perfect visit.
What Is the London Snow Show?
The London Snow Show is the UK’s biggest snowsport event. It brings together resorts, retailers, tour operators, and gear brands from across the globe. Visitors get a chance to explore everything they need to prepare for the winter season, all in one place.
The show first launched back in 1976. Therefore, the 2026 edition is a true milestone, marking fifty years of bringing snowsports fans together. After fifteen years away, the event made a strong return to Olympia in 2025. It welcomed over 10,000 visitors across two days. Building on that success, the organizers are bringing an even bigger experience for 2026.
Additionally, the show is more than just shopping for gear. It features expert talks, live entertainment, and inspiration for your next ski holiday. From beginner tips to advanced techniques, there is something for snow lovers of every level.
When and Where Is the Show Happening?
Mark your calendars. The London Snow Show 2026 takes place on Saturday, October 17, and Sunday, October 18, 2026. The event will be held at Olympia London, in the National Hall.
Opening hours are as follows:
- Saturday: 10:00 to 18:00
- Sunday: 10:00 to 16:00
Olympia London is a historic venue. It was originally built in 1886 and has hosted exhibitions for well over a century. The venue is currently undergoing a major transformation. This redevelopment includes refurbished exhibition halls, two new hotels, and a glass-domed central atrium. As a result, visitors can expect a fresh, modern setting paired with classic architectural charm.
The show was last held at Olympia over a decade ago. However, organizers felt it was the right time to bring the event back to this iconic venue. The natural light from the glass roof gives the hall an open, airy feel. This removes any worry about unpredictable October weather outside.
How to Get Tickets
Securing your tickets early is a smart move, especially for such a milestone year. Here is what you need to know about pricing and ticket types.
- Day tickets are priced at £10.
- Weekend tickets are priced at £15 and allow unlimited entry across both days.
- Family day tickets cost £25 and cover two adults plus up to four children under 18.
- Children aged 5 to 18 can attend for £5.
- Children under 5 years old get free entry.
Additionally, visitors with disabilities receive free access to the show. However, proof of a CEA Card or Access Card is required at entry. Free admission is also offered to those accompanying a disabled visitor.
A weekend ticket is a great choice if you want to explore everything at a relaxed pace. The doors open at 10am on the Saturday, and your ticket allows you to come and go throughout the weekend. Meanwhile, a day ticket is ideal if you only have time to visit on one specific day.
Tickets can be purchased online ahead of the event. Therefore, it is best to check the official website regularly, as ticket availability and pricing updates are posted there.
Getting to Olympia London
Reaching the venue is simple, thanks to its excellent transport links. Olympia has its own dedicated train station, Kensington Olympia, located just steps from the show entrance. Additionally, two London Underground stations serve the area, making it easy to arrive by tube.
If you are driving, keep a few things in mind. Olympia falls within the Ultra Low Emission Zone, also known as ULEZ. Therefore, it is important to check whether your vehicle is subject to a charge before you travel. Onsite and offsite parking facilities are available, and parking can be prebooked directly through the Olympia site.
For those looking to travel sustainably, organizers encourage a few simple steps:
- Use public transport or active travel options where possible to save money.
- Car share with friends or use car-sharing apps if driving.
- Combine public transport with local bike hire schemes for the final stretch of your journey.
However you choose to travel, planning ahead will help you avoid delays and make the most of your day at the show.
Top Highlights to Look Forward To
This year’s show promises an exciting lineup of activities, talks, and entertainment. Here are some of the top highlights you should not miss.
- Expert talks and panels featuring professional athletes, instructors, and snow sport legends sharing tips and stories.
- A lively fashion show highlighting the latest snow sport style and technical gear for the season ahead.
- The Alpine Stroll, a cosy area filled with festive finds and seasonal treats.
- Activities designed especially for kids, giving younger visitors a taste of the mountains.
- Live music performances from popular acts that play across the Alps each winter.
- A dedicated fitness and wellness zone offering guidance on injury prevention and recovery.
- An equipment and instruction area where visitors can get expert advice on gear and technique.
- The Ski Club exploration zone, perfect for discovering new destinations and resorts.
Last year’s event was officially opened by Winter Olympic skier Chemmy Alcott, who also hosted the main talk stage. Visitors enjoyed sessions from well-known figures across the snowsports world. Given the success of that edition, the 2026 show is expected to bring an even bigger roster of speakers and activities.
Why This Year Is Special
The 2026 edition is not just another annual show. It celebrates fifty years of London Snow Show history. This milestone brings extra excitement and a sense of nostalgia for long-time attendees, while still offering fresh content for newcomers.
According to event organizers, the goal for this year is to put the show back into Snow Show. They aim to inform, inspire, and entertain skiers and snowboarders of every level. Feedback from the 2025 relaunch was overwhelmingly positive, with visitors praising the atmosphere, exhibitors, and overall experience.
Additionally, the event plays an important role for the wider snowsports industry. It traditionally marks the true start of the winter season in the UK. Exhibitors use the show to connect with genuinely interested visitors who are ready to book their next ski holiday.
Tips for Visitors
To make the most of your visit, keep these practical tips in mind.
- Book your tickets in advance to avoid last-minute price increases or sold-out sessions.
- Arrive early on Saturday to enjoy the full day, since the show closes earlier on Sunday.
- Wear comfortable shoes, as you will likely spend hours walking around the exhibition floor.
- Check the schedule of talks and panels ahead of time so you do not miss your favorite speakers.
- Bring a reusable bag for any brochures, samples, or small purchases you collect along the way.
- If traveling by car, check ULEZ charges and prebook parking to save time on arrival.
- Consider staying nearby if you are traveling from outside London, since accommodation near Olympia fills up quickly during the show.
Furthermore, it is worth noting that only support animals are allowed inside the hall. If you need wheelchair access or have other accessibility needs, it is best to arrange this ahead of your visit.
Conclusion
The London Snow Show 2026 at Olympia London is shaping up to be a landmark event. Taking place on October 17 and 18, this 50th edition brings together top resorts, leading brands, and inspiring speakers under one historic roof.
From expert talks and fashion shows to family-friendly activities and live music, there is something for every visitor. The venue itself adds to the experience, combining over a century of history with a fresh, modern transformation.
Whether you are a dedicated skier preparing for the season or simply looking for a fun weekend out, this show offers plenty of reasons to attend. Book your tickets early, plan your travel, and get ready to kick off the winter season in style.
Frequently Asked Questions
When does the London Snow Show 2026 take place?
The show runs on Saturday, October 17, and Sunday, October 18, 2026, at Olympia London.
How much do tickets cost?
Day tickets are £10, weekend tickets are £15, and family day tickets are £25 for two adults and up to four children. Children under 5 enter free.
How do I get to Olympia London?
Olympia has its own train station, Kensington Olympia, along with two nearby London Underground stations. Onsite and offsite parking is also available for those driving.
Is the event suitable for families?
Yes. The show offers activities for kids, family ticket options, and a welcoming atmosphere for visitors of all ages.
What can I expect to see at the show?
Visitors can enjoy expert talks, a fashion show, live music, gear from top brands, a kids zone, and inspiration for ski holidays from resorts around the world.
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