Starting a Shopify store is an exciting experience, but it can also be nerve-racking. There is so much to learn and do; however, with a few tips, you will be able to master the basics of a Shopify store and get your new venture off to the best possible start. Read more about Five Shopify tips for store beginners …
Category: Online Marketing
What is Digital Marketing?
It is the promotion of a service or product using digital media. Online marketing is an example. This approach aims to reach customers where they are most active, online. Read more about What is Digital Marketing? …
Navigating Google’s Core Updates: SEM Strategies for Long-Term Success
Ever felt like you’ve finally cracked the SEO code, only to be hit with a wave of change from Google’s latest core update? It happens to the best of us! But fear not, intrepid online marketer! By understanding Google’s focus and implementing some key strategies, you can navigate these updates with confidence and keep your website sailing smoothly toward search engine glory. Read more about Navigating Google’s Core Updates: SEM Strategies for Long-Term Success …
Competitor Analysis Reloaded: Staying Ahead in SEM After Updates
Ever feel like you’re constantly playing catch-up in the ever-evolving world of Search Engine Marketing (SEM)? You’re not alone! Search engine algorithms, especially Google’s, are updated frequently to prioritize user experience and deliver the most relevant results. This can leave even seasoned marketers scrambling to adjust their strategies.
But fear not fellow optimizers! One key strategy, competitor analysis, remains a constant pillar of SEM success, even after algorithm updates. Here’s how to supercharge your competitor analysis and stay ahead of the curve, all with a positive and proactive mindset. Read more about Competitor Analysis Reloaded: Staying Ahead in SEM After Updates …
What is the Most Common Growth Strategy? Unveiling the Top Approach
The most common growth strategy is market penetration, which focuses on increasing sales of existing products in existing markets. Market penetration requires identifying and targeting existing customer segments to expand the customer base and market share.
Market penetration involves aggressive marketing campaigns and pricing tactics to attract customers and increase sales within current markets. This growth strategy is effective for businesses looking to capitalize on their existing products and markets before considering expansion into new markets or developing new products. Read more about What is the Most Common Growth Strategy? Unveiling the Top Approach …
How to build brand awareness through blogging
A blog is an excellent way to build your brand. It can drive traffic to your site, alert customers to your products, and help your brand stay relevant in a world that doesn’t stop changing.
Provide Knowledge
When people use the internet, they often want knowledge. We’re not necessarily talking about advanced chemistry knowledge here. Questions like, ‘What is this winter’s best colour?’ or, ‘How do I do a French braid?’ are still knowledge-seeking questions. And they are the ones that lead to sales. This is known as ‘awareness content’, and comes at the early stage of the buyer’s shopping journey. Read more about How to build brand awareness through blogging …
What is Elomir? Discover With Us
If you’ve been hearing whispers about some new health and wellness company called Elomir, you’re not alone. Elomir has been causing quite a buzz lately in the direct sales world. But what is Elomir?
In simple terms, Elomir is a health and wellness company that offers products powered by patented technology designed to help people live healthier, happier lives. But there’s much more to this new company than just their products. Read more about What is Elomir? Discover With Us …
The Importance of Understanding Your Competitors
Understanding your competitors is very important if you want to succeed in business. By understanding your competitors, you can develop better business strategies. Performing a…
3 digital marketing myths that we should dispel in 2020
Some common digital marketing myths are repeated so frequently and by so many people, that in the end we tend to assume that they are true. As in popular culture, it has always been and always will be.
There is a way, however, sometimes to stop and reflect more closely on these myths and what emerges often allows you to move the bar of your marketing strategies to a next level. Read more about 3 digital marketing myths that we should dispel in 2020 …
7 tips to push your online communication strategy
As we have been repeating for some time now, a good online communication strategy cannot do without quality content creation. A marketing strategy that focuses (even) on content has the ability to offer educational material to readers, food for thought and useful information about your company and your business. In this way, in addition to increasing traffic and site visits, a fundamental goal is achieved which is to improve your web reputation and perhaps attract new potential customers. Read more about 7 tips to push your online communication strategy …