What is Digital Marketing?

It is the promotion of a service or product using digital media. Online marketing is an example. This approach aims to reach customers where they are most active, online.

The sheer number of online platforms available makes digital marketing a very broad field. Digital marketing includes email marketing, blogging and posting on social networks. The promotional content across these platforms creates a coherent online marketing strategy. Digital marketing, whether you’re focusing on event marketing or building an email list, is a very important aspect. For advice from a Digital Marketing Agency, visit a site like https://www.absolutecreativemarketing.co.uk/

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Digital marketing has many benefits

Advertising online can benefit any company, from large multinational organisations to small brick and mortar stores. Digital marketing is a great way to promote your company.

  • Building brand awareness by stamping your mark on the web
  • Engagement of prospective clients and generation of leads
  • Building a customer base and deepening relationships with customers
  • From the initial touchpoint, guide customers to purchase through the marketing funnel

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Digital marketing types

Digital marketing is not a singular practice, but consists of a number of elements. Some examples of strategies include the following areas:

Search engine optimisation otherwise known as SEO

Content and social media marketing

Pay per click (PPC)

Affiliate marketing or the use of influencers to help promote your brand

Email marketing

Marketing Automation

Online PR

Mobile marketing

Conversion rate optimisation (CRO)

As you can see, digital marketing is a very broad field and as such, it’s wise to seek the help of experts in order to grow your business.

Matthew Olson

Matt McGrath is a travel blogger and writer in the blogging community who has been to more than 50 countries. He loves exploring new cultures, but also likes sharing practical tips with his followers about how they can easily afford this exploration!

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