Video content has been proven to be impactful time and time again. Video marketing is done using various types of video content such as intro videos, product videos, demo videos, etc. Different video types serve different business marketing purposes.
Marketing has benefited greatly from the use of videos, making the use of videos more popular than other formats of content. Videos help a business to market itself creatively in a more cost-efficient and engaging way. Video marketing is exploding faster than any other form of marketing. Customers have had the chance to learn about new concepts and features through videos that appear more professional than traditional marketing methods. Similarly, intro videos have a large impact on brand recognition.
What are Intro Videos?
Intro videos provide a short summary of the details of a company, that a business wants to convey to their audience. Intro videos typically contain details about how a company is established, its mission and vision, how it scales, and where it sees itself moving forward in the future. One of the various narratives that may be added to the intro video is a look into the business’ employees and/or a BTS (behind the scenes).
You can use an online intro maker to make an intro videos for your company. Most companies include intro videos on their homepages that allow their audience to learn about them, it also makes the user experience more pleasing.
- Write a Script
Before you start making an intro video for your business marketing, make sure you gather all the required information. Now that you have all the important information, prepare a script that suits your business objective and narrative. Your script should aim to keep the intro video short and simple. The intro video should be able to convey the intended message in a straightforward manner.
- Use a Storyboard
The next step is to create a storyboard for your intro video. Include all the necessary steps in the storyboard that you will need to follow while making the video. Make all the adjustments to the sequences of your intro video in the storyboard to avoid any mistakes or delays later. The storyboard will help you stay on track throughout the process of making an intro video.
- Show Your Intent in the Intro
The goal of an intro video is to amaze your audience and viewers. This could be an occasion to publicly introduce team members or demonstrate how the organisation operates. You can also introduce your subject-matter experts on various business-related subjects. Intro videos are typically used by brands to announce new features or updates. However, one of the disadvantages of intro videos is that they place a greater emphasis on the development of a company than on its clients. So, try to make your intro video on how your business would benefit the consumers.
- Keep the Intro Short and Simple
One of the most common errors is taking too long to showcase and/or explain what the video is about. It frequently manifests itself in the form of excessively extended music or two extra sentences, which can cause the viewer frustration. This is common and anticipated in intro videos, especially when you’re just starting and your words are stumbling or unclear.
Use catchy thumbnails while keeping the video length short if you want to attract the customer’s attention. Furthermore, videos with a humorous or emotional tone have a higher retention rate. The video should be no more than 2 minutes, and the writing should be no longer than 400 words.
- Add the Human Factor
Viewers try to connect on a personal level with businesses, but in today’s digital world, finding this personal human connection can be challenging. A good intro video can make things a lot easier and can help you establish that necessary human connection.
Intro videos are a wonderful way to personalise your brand, demonstrate personality, and illustrate what it’s like to work with you. A business having a personality is easier for your audience to relate to, and engage with.
- Share Your Business Inspiration
Describing what you do and why you do it can go a long way towards establishing trust with the viewers of your video. Discuss your personal interests and how they relate to your business and experience, through your video.
If you are open and honest about your business’ interests, your viewers will be able to connect and respond to you better. This type of video material can also be shared on social media networks.
- Add Music to the Intro
You can always use music to convey a storyline in your intro video. Music not only provides an emotional or personal element to the story, but also says a lot about who you are as a business entity.
Just ensure that the music is not confusing or distracting for your viewers, or takes away from making the main point of your video. You can try utilising an instrumental track rather than a lyrical track. This is because lyrical tracks tend to take attention away from what the video is trying to say.
- Include a CTA
You’re not making an intro video for the sake of it. You want your audience and viewers to do something specific on your website – this could be to either contact you, or to learn more about your business and products.
A video that lacks a call to action serves no purpose. Assume you’re not going to instruct your audience on what to do at the conclusion. There is no motivation for customers to stay with your business. Being excessively forceful and utilising direct marketing words, on the other hand, can harm your brand. Instead, tell your audience to watch another video or send them something in the mail, or at the end of the intro video, direct them to other pages of your website.
- Keep the Right Video Length
Though there is no hard and fast rule for how long your video should be, it depends a lot on the type of content you’re creating and the audience you’re targeting. In addition, the platform where you intend to post the video, also has an impact on the length of your video.
You can experiment with the duration of your video if you plan to post it on your own website – if you plan to share the video on social media, consider the different video lengths each platform allows.
- Quality over Quantity
You’re not introducing people to your brand on your personal social media profile; you’re doing it on your business website. While quality is important for marketing videos, it is especially important in the introduction videos. Intro videos are short and have a limited amount of time to make an impression on the viewer. Poor-quality videos are likely to leave an unfavourable impression on the human mind.
Making an intro video requires skilled professionals; you’ll need a writer, director, videographer, and video editor at the very least. Aside from that, you’ll require shooting equipment. Make sure you have everything before you start shooting or creating the video.
Don’t lose out on the opportunity to express what your business is all about and the difference your video can make in the lives of prospects with a good intro video.
With these pointers, you’ll be able to make high-quality video introductions that entice viewers and help them learn more about you. Introduce your brand, explain your business, and connect with potential clients in ways you’ve never experienced before!