A decision to upgrade your content management system, more commonly referred to as the CMS, is not one to be taken lightly. Any upgrade is going to cost you money, but it’s a question of return on your investment – a more suitable CMS should bring in more high-quality visitors, thereby leading to a sometimes dramatic increase in sales and profits.
If you’re not sure whether or not an upgrade is in order, consider whether your current CMS offers these five important features:
1 Personalised content
According to a report in Forbes, websites delivering a personalised experience see a double-digit increase in returns.
2 Flexible content repositories
Any good quality CMS needs a clever division between content and presentation, allowing content writers the freedom to create compelling content without having to concern themselves with the front end of web development. This will not only give your visitors a superior and tailored experience, but it will also allow you to provide separate levels of access for your customers. This may seem daunting, but an experienced WordPress, Joomla or Drupal design agency, such as https://www.website-express.co.uk/service/drupal-design-development-agency can action this for you with little fuss, adding real value to your website and promoting further growth of your business.
3 Open APIs
An API, or Application Programming Interface, is a program which allows systems to exchange data. When combined with a flexible content repository it adds even greater value to your CMS. By allowing the sharing of data across platforms it becomes easier than ever to create an app using content from your site, as well as repurposing that content for social media or other channels.
4 Support for multiple languages
Thanks to the growth of the internet we now live in a global market. Now you can sell your products and services much further afield, so it makes sense for your CMS to include multilingual support. Most CMS platforms include multiple languages in the form of plug-ins, but be sure to update them regularly to minimise the chance of exposing your CMS to hackers.
5 Permission controls
A CMS that allows multiple creators to access and update content requires a hierarchy of users if the site is to retain its integrity. Varying permissions for access ensure that constraints are in place regarding publishing content.