Your website is one of the most important tools that your business can use to connect with your customers, promote your products and services, and establish a strong brand that resonates with your audience. It is important to note, however, that simply creating a website won’t immediately guarantee success, and increasing your conversion rates should consistently inform key strategic decisions.
There are several reasons why prioritising conversion rates makes good business sense, one example being that they can reduce acquisition-related costs by ensuring that your business gets additional value from visitors to your site. Here are three things to consider during the design process.
Emphasise your call-to-action buttons
Call-to-action (CTA) buttons should be used throughout your site and key landing pages to effectively guide visitors towards specific goal conversions. Crucially, these buttons should be so enticing that your visitors simply cannot resist them. To do this effectively, they must stand out whilst simultaneously feeling as though they fit cohesively within the scope of your design to avoid being overly jarring.
If you’re looking to work with a dedicated website design company Gloucester is home to a range of teams that could help you to maximise the effectiveness of your CTAs. Make sure to look for a team with experience delivering a comprehensive range of solutions that both look good and deliver tangible results, such as the one that can be found here https://www.net9design.com/.
Ensure your branding is consistent
Consistency is so critical because it’s what makes your brand instantly recognisable and memorable. If your audience knows who you are, they will be more inclined to purchase from you. From colour palettes and fonts to graphics and imagery, every element on your website should be carefully considered to reflect your brand’s personality and ethos. Establishing consistency and cohesion will help you to build trust with your audience and communicate that your business is trustworthy and has a clear mission.
Remain mobile optimised and fully responsive
Statistics show that mobile browsing overtook desktop browsing in 2017 and it’s only continuing to rise. As such, ensuring that your website has a fully responsive design and is optimised for mobile is now more important than ever before.
Internet users are embracing new technologies at record rates, so ensuring that your site can keep up with these new browsing habits is critical.