Marketing strategy plays a significant role in business development and growth. Marketing is a vital player in constructing and delivering the proper message to your prospects and customers. It is very important to understand that one of the main roles that marketing has is to generate the interest of potential customers and to bring them into the business.
There is a major difference in marketing for B2B and marketing for B2C
While creating a marketing campaign for the business-to-business organization can create an interest most often you still need salespeople to actually close the deal. The prime reason is that usually, you have higher sums to work with and to pay for the service or product. Let’s take a telecommunications dealer as an example; they sell phone systems for businesses. A phone system is not cheap, and there is a process of implementation and maintenance attached to it.
Therefore a salesperson has to go over all of those details in order to sale
Now in comparison let’s take headphones by Sony, you as a marketer create several different messages including numerous channels such as TV ads, radio spots, billboards, and internet marketing to generate general interest. Next, the customer usually goes online to read a review or research features of the headphone piece then travels to the store to play with them and finally finishes up with purchase (if he liked them). Read more Optimizing Small Business Houses with Prudent Managerial Attributes
Process and Ideas of Marketing Strategy for Business Growth
The process is different, however, the main idea stays the same as the goal is to create an interest and to influence one’s buying decision. Marketing uses multiple channels to reach the most appropriate target audience. It is always the best to go for a targeted audience approach then to blast out your message to the general audience. The more targeted it is the more results it will bring to you as you’ll be speaking with the audience of interest. To establish the most appropriate target audience marketing professional needs to use marketing research. Marketing research helps to create a plan supported by the actual data of the research to establish areas where the product or service can be advertised as the most beneficial outcome.
It doesn’t matter how big or small the company is because marketing is one practice that is needed all the time. It helps to develop and grow the business at any level. Marketing is very broad and rich in its practice, there are many creative solutions to any problem that marketing needs to solve. The most amazing thing is that marketing is endless in its creation and creativity. Marketers can be as creative as they want to be, there is no limit!