Social media has become a must-have marketing tool for businesses that marvel at the reach a simple tweet can gain. If you are one of the few who do not utilise social media for your business, take a look at these four facts – they might just change your mind.
Continued growth
Each year, the use of social media skyrockets. Whilst you may have a personal Facebook account for keeping in touch with your friends, you should take advantage of this growth by setting up a company account. In Britain, the average person spends around three and one-quarter hours online per day – time in which they could easily come across your business page if you use it in the right way.
Engaging other businesses
You may have steered clear of social media due to the misconception that it only works for selling to individual customers; however, you can still use various platforms to your advantage if you are a B2B company. Statistics reveal that 54 per cent of B2B marketers were able to create leads by using social media, with 80 per cent of these coming from LinkedIn. For B2B marketers, this is the go-to social media site that you should use, whilst Facebook should be your first step for B2C companies.
Easy access
In this day and age, it is a rarity to find someone who does not use the internet. Out of those who do, 71 per cent have a social media account, with 52 per cent using more than one platform. This means that whilst you may be heading in the right direction by setting up a Twitter account, you should not stop there. Once you get started, it can be a breeze to run; however, if you do not have the time, you can look into a Gloucestershire branding agency, such as http://www.reallyhelpfulmarketing.co.uk/brand-development/, to help run the marketing side of your business.
Build your reputation
The great thing about social media is that if a consumer shares their experience with their network of social media contacts, it will gain a much higher reach than by using word of mouth. 54 per cent of those who browse social media use it to research potential purchases; therefore, you can increase your presence and reach a whole new market of potential customers if you utilise your social media correctly.
