It is the promotion of a service or product using digital media. Online marketing is an example. This approach aims to reach customers where they are most active, online.
The sheer number of online platforms available makes digital marketing a very broad field. Digital marketing includes email marketing, blogging and posting on social networks. The promotional content across these platforms creates a coherent online marketing strategy. Digital marketing, whether you’re focusing on event marketing or building an email list, is a very important aspect. For advice from a Digital Marketing Agency, visit a site like https://www.absolutecreativemarketing.co.uk/
Digital marketing has many benefits
Advertising online can benefit any company, from large multinational organisations to small brick and mortar stores. Digital marketing is a great way to promote your company.
- Building brand awareness by stamping your mark on the web
- Engagement of prospective clients and generation of leads
- Building a customer base and deepening relationships with customers
- From the initial touchpoint, guide customers to purchase through the marketing funnel
Digital marketing types
Digital marketing is not a singular practice, but consists of a number of elements. Some examples of strategies include the following areas:
Search engine optimisation otherwise known as SEO
Content and social media marketing
Pay per click (PPC)
Affiliate marketing or the use of influencers to help promote your brand
Email marketing
Marketing Automation
Online PR
Mobile marketing
Conversion rate optimisation (CRO)
As you can see, digital marketing is a very broad field and as such, it’s wise to seek the help of experts in order to grow your business.
