A blog is an excellent way to build your brand. It can drive traffic to your site, alert customers to your products, and help your brand stay relevant in a world that doesn’t stop changing.
Provide Knowledge
When people use the internet, they often want knowledge. We’re not necessarily talking about advanced chemistry knowledge here. Questions like, ‘What is this winter’s best colour?’ or, ‘How do I do a French braid?’ are still knowledge-seeking questions. And they are the ones that lead to sales. This is known as ‘awareness content’, and comes at the early stage of the buyer’s shopping journey.
Blogging as a Sales Platform
Got a new product launch? Need to shift end-of-line stock? You can use your blog to create drama and excitement around sales, as long as you do it in a way that is valuable to the reader.
Writing salesy, but valuable blogs is a real challenge as no one wants to read what is essentially a sales push. If you need help in this area, it’s worth recruiting a brand strategy agency like reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency who can help you get it right the first time.
Stay Relevant
A blog must be relevant, and you have to post regularly.Writing about something that interests only you is the first mistake.
Keep it relevant by linking your story to current news, trends and even celebrity stories. What internet users want is fresh, unique content. They want to read something that captures the zeitgeist, and you want them to read it at your site first.
Creating and maintaining a blog can be an excellent way to build awareness around your brand. It allows you to answer questions, get your products out there, and, most of all, stay relevant in a very loud world.
