Christmas is the perfect time of year for engaging with followers and prospective customers. It enables you to share in the festivity of others without seeming overly promotional, as people are likely to consider your posts wintery fun rather than advertisements.
Pinterest boards
These are great for expressing your festive aesthetic, allowing you to incorporate your brand or industry into the services you provide. Mixing in Christmas food, trees, decorations, secret Santa gifts, or other custom creations are all great ways to add flavour to your board.
CTAs
Probably the most important consideration of all, calls to action – or CTAs – are how people progress to your website or main social media page. When offering a product or giveaway, you need to ensure it is easily accessible by using clearly signposted links or prompts that suggest urgency, such as ‘visit our website now to learn more’.
It can be difficult managing social media accounts and strategies alone whilst also managing all your other business, which is why seeking out marketing strategy consultants such as Really Helpful Marketing can alleviate much of the stress and smoothly integrate your new social media campaign.
Giveaways
What better time of year for gift-giving through your social media? You can even do gifts through an advent calendar style of post, giving away a small, free present to the first person to interact with each of the posts. Festive-themed gifts or simple discounts for your business go a long way in pushing engagement.
Polls
Polls are a simple-to-use feature of the stories available on most social media platforms. They allow for simple engagement by encouraging readers to cast their vote on a chosen subject and, in turn, see what other people believe. By tailoring these to your business, with a festive overlay, you can easily connect with your followers.
Quizzes
Similar to the previous entry, quizzes allow for simple engagement whilst people are scrolling through stories. These are easy to form into Christmassy questions, and encouraging people to share their results will bring further engagement to your page.
