Digital signage is something we’re seeing more and more of – in shops, city centres, airports and office buildings – both inside and outside. It’s contemporary, eye-catching and is a great way of relaying information.
What is Digital Signage?
Digital signage is simply a digital screen which shows information but in a dynamic way. For example, in a shopping centre, digital signs might show an attention-grabbing list of all the shops and dynamic information such as if there is a sale on. Digital signage can show opening hours, give directions or even simply display a welcome sign.
You can also design customised signage with information about what a business has to offer – such as a digital sign showing a café’s menu for that day. This is a great way to inform customers about what is available, the cost and any further specifics such as calorie content.
A Great Solution
Often, digital signage is interactive, so for example, shoppers in a busy shopping centre could use touch-screen digital signage to get directions to their chosen store.
Another great benefit of digital signage is that it can be updated in real time. The information displayed can be changed without hassle, keeping it current and relevant.
Digital signage is also cost effective. The initial outlay may be a little higher than that of traditional signs, but it has the huge benefit of eliminating the need for reprinting whenever information changes, according to workplace experts LinkedIn
Ideal for Bold Statements
Digital signage can have a really big impact on passersby. Some businesses have made super bold statements using customised signage in the world’s most bustling cities. Piccadilly Gardens in London and Times Square in New York are famous for their amazing digital signage displays.
How is digital signage displayed?
There are a few options for displaying digital signage. You might see free-standing digital signage somewhere like a hotel lobby, welcoming guests, providing information on hotel services and directing delegates to conference rooms.
Alternatively, digital signage can be wall-mounted. This can even be done outside using weatherproof tempered glass screens.
