What is it like to transition from being a business owner to leading a wide franchise network? This is how to navigate the transition well and give your franchisee a head start with success.
- Systematise Everything
Working as an owner-operator, you might be going by gut or feel. However, everything has to be documented and replicable with every hire, marketing process etc. as a franchisor. Provide comprehensive manuals and perfect franchisee checklists to maintain the brand quality delivered by you.
- Shift Your Mindset
You are going from doer to leader. You begin to transition from running day-to-day operations, and instead start supporting others in how they run locations. Prepare to let go of some control and trust your franchisees.
- Invest in Training and Support
The key to a successful franchise is done best when you feel confident in yourself and not unsure of how or where your business will go. Create detailed training programmes and create ongoing support mechanisms. Offer to answer all questions and provide support in the first few months. For advice on Franchise My Business, contact www.ashtonsfranchise.com/franchise-my-business
- Build a Strong Brand Culture
Consistency is key. Next, ensure that your brand values, customer service levels and messaging are consistent. This helps keep quality consistent across all centres.
- Prepare for New Challenges
You will find a whole new realm of legal and financial hurdles as well operations in order to get your franchise started. Everywhere you turn, there will be advisors – lawyers, accountants and even franchise consultants who comprehend the lay-of-the-land when it comes to franchising.
Becoming a franchisor is not an easy thing to do, but by developing the right mindset and with careful planning combined with good communication you can grow your brand along with others who seek big rewards.
