Even the most stunning looking brochure design means nothing if a bad layout has you inadvertently cancelling your message. Here are five fatal errors:
Mistake 1: Information Overload
You create a visual mess when you try to cram every little piece of relevant information about your business into one brochure. The readers do not know where to land, so they end up landing nowhere. Always stick to 3 key messages maximum and use white space generously. The goal of your brochure is to pique interest….not overwhelm.
Mistake 2: Weak or No Call to Action
A small text buried in a corner which says ‘Contact us for more info’ will do nothing to drive action. Have a big, clear and repeated call-to-action. Make it so clear to the reader what their next action should be.
Mistake 3: Poor Font Choices
Decorative fonts can appear inventive however they do not stand out when printed. Use a maximum of two font families: one for headlines and one of the rest. Minimum 10-point body text, slightly larger for older demographics. For Brochure Printers Swindon, visit https://wheatleyprinters.co.uk/printing-services/marketing-materials/brochure-printers/swindon
Mistake 4: Ignoring Print Limitations
DPI matters, because that nice gradient screen you have comes out like greyscale mush on the page. Colour shifts are also typically found between digital and print, along with loss of fine detail. Get a hard copy proof and design within the print process parameters.
Mistake 5: Forgetting the Fold
Avoid placing crucial information exactly on those folds and hoping for the best. Design your layout with fold location to avoid key text and figures appearing on the crease area.
