Why first impressions of a website matter

Websites are the lifeblood of many businesses and they are one of the best ways to get your business noticed. But a bad website can have people running straight to your competitors so it is important to think about what first impression your site makes. One of the most important elements is the choosing of a Domain Name and a view of https://www.names.co.uk/domain-names will help with that.

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75% of web users confess to making assumptions about the reputation of a business based on their website design. Appearance and credibility are inextricably connected.

For users to shape an opinion about your website, it takes only 50 milliseconds (that’s 0.05 seconds!) so that it doesn’t leave much space to get it wrong.

It has been found that a good first experience of your website contributes to continued higher user satisfaction and can have a long standing impact on the future experiences of your customer with your company. Research indicates that positive priming will improve user satisfaction and unfavourable first experiences, on the other hand, if it’s wrong it can have a substantial ongoing negative impact on future user satisfaction.

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No matter how slight they appear, you can prevent website errors of all sorts. Broken links and typographical errors have a far more negative impact on user perceptions of websites and companies than individuals can first believe. It needs to be a tight part of your operation.

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