When you are just starting up a brand-new business, you may be puzzled by many of the nuances that exist in the business world, especially if you have been trying to see what the competition does well.
For one thing, it is commonplace, especially in 2023, to make sure that any clients you have receive gifts, traditionally around holiday periods, which may vary based on where they are located worldwide and their customs. It may seem like an unnecessary expense. However, research has shown that there are many benefits to ensuring that your clients receive gifts from you, some of which you may not have considered.
So, read on to learn why this may be a wise and worthwhile business expense.
Client Retention
First, it is a good idea to ensure that you regularly give gifts to your clients to increase client retention. Giving gifts such as corporate chocolate gift boxes shows appreciation on your end and fosters a sense of loyalty from your client. Research has found that clients who feel appreciated and valued are more likely to continue engaging in long-term businesses, reducing client loss and financially stabilizing your business.
Brand Perception
Well-chosen gifts will inevitably help to build your brand’s image. When your clients receive gifts that have had a lot of thought and research put into them, they are more likely to view your business, irrespective of its size, in a positive light and will, therefore, associate you and your brand with attention and care.
Marketing With Word-of-Mouth
When clients are happy, they are more likely to mention this experience with others they may do business with or have associations with. This can help them become brand advocates; thus, your business may experience some good old-fashioned word-of-mouth marketing. This is not as effective as SEO marketing, for example. Still, it has the benefit of helping to attract new customers to your business with word-of-mouth referrals, which cannot be understated.
Client Engagement
Sending a gift from your business is a great way to engage with your clients on a personal level. This, in turn, will lead to more engagement with your services from their end, which may go far beyond the standard business transactions in which you had been engaging. This will strengthen the client-business relationship and enhance brand loyalty.
Differentiation
In the business world, you want your company to stand out, and while it may feel like every business is engaging in corporate gift-giving, this is shockingly not the case. Even though it is more popular in the United States, if you have clients that are based in Europe or Southeast Asia, this is a custom that has, for some reason, not taken on as well and can, therefore, differentiate your business and your team from others. Again, this will help increase brand loyalty from happy clients and will easily spread word-of-mouth referrals. So, it is a smart business move, especially around the holiday season or around the latter half of the year.
